TAIPEI (August 30, 2023) Acer garnered 12 Red Dot Awards in this year’s Brand and Communication Design ballot, marking the largest number of winning entries for Acer in this competition. The 2023 winning line-up features a mix of design projects under multiple categories such as advertising, film & animation, product packaging, website, and digital solutions.
The creative product videos of the Predator Orion X gaming desktop, the Acer Chromebook Vero 514, the TravelMate P6 14 business laptop and the Swift OLED laptops each took home awards in the Film & Animation category. The advocacy films in “#SayangBumi” and the latest Acer Corporate Video “A Journey to a Better Tomorrow” also received the distinction for Film Design. In the Packaging Design segment, Acer’s eco-friendly mouse and Predator gaming headset were acknowledged for their aesthetic and environment-friendly design concepts. The interactive Predator Hideout website also caught the attention of the Red Dot jury for its unique and engaging concept under the Web Design category, while the “Acer Day: #MakeYourGreenMark” advertising campaign received recognition for simultaneously producing significant results for the Acer brand and the environment through its creative efforts. Lastly, the Acer Earth Mission App and ebiiGO companion application were awarded under the Digital Solutions and Interface Design categories respectively for their user-friendly features and the promotion of sustainable practices.
Since 1993, the world-renowned Red Dot Award: Brands & Communication Design competition has encouraged designers and companies to take part by submitting their projects for the assessment of its international jury. The contest not only celebrates the success of these creative campaigns and their artists but has also helped increase the visibility and credibility of brands and projects within the international design community. Learn more about Acer’s winning entries below.
Acer Red Dot Awardees: Brand & Communication Design 2023